(Image Source: Space Objekt)


Singapore National Co-operative Federation’s (SNCF) latest Pop-Art installation themed “Stretch Your Dollar‘’ presents an enchanting experience for everyone, where heritage and design all come together. With gigantic structures, artistic facades coupled with neon lighting displays, there’s something extra to look forward to if you are within the vicinity.

Whether you’re looking for an Instagrammable spot or the perfect location to spend your date, we’ve got you covered.

Our first series, themed “No Money No Talk”, focused on how credit co-operatives helped promote social inclusion. Credit co-operatives are an alternative to moneylenders and financial institutions.

The second edition zoomed in on service co-operatives in Singapore and how they remain relevant in serving our daily needs.

In this third edition, we are featuring a sector that most Singaporeans would be familiar with: NTUC, which also stands for National Trade Union Congress. It showcases how the various NTUC co-operatives have impacted Singapore through the years and are still committed to improving the lives of people in Singapore, through managing the cost of living, increasing affordability and accessibility of daily necessities to Singaporeans and workers.

Here are four things to get excited about.

  1. The Installation is Twice as Big as Previous Editions

Featuring not one, but two containers at the ‘Stretch Your Dollar’ installation, visitors can expect more space to explore within the container. More space = more pictures. YAY!

Situated at the intersection of both containers, the circular carved entrance symbolises the shape of a dollar coin. There will be a reception at the entrance of the container and our friendly staff will be happy to walk you through the installation.

  1. Lenticular Display

Take a walk through our lenticular display as you get acquainted with NTUC’s history and how the different co-operatives and social enterprises under NTUC Enterprise have evolved over the years.

Get a glimpse of how the different co-operatives make good value products and services accessible to all Singaporeans, helping them to manage the cost of living.

Do you want to make a guess which was the first NTUC co-operative formed? Most of us would think that it is NTUC FairPrice Co-operative but nope! The first NTUC co-operative formed is actually NTUC Income Co-operative!

  1. Fringe Activities

Exciting fringe activities are lined up for everyone to participate!

When was the last time you tried to sit & reach? Stand a chance to win prizes by trying out our sit & reach station! 3 winners will be selected weekly based on the furthest stretch and get to walk away with shopping vouchers!

Game enough to be creative? You can upload your creative shots on Instagram and stand to win $100 shopping vouchers as well! At the end of this event, 3 winners will be selected for the most creative post taken at the installation. Remember to hashtag #coopsiol and tag @sncfsg in your post (and set to public so we can see)!

Craving for some FREE snacks? Stand a chance to win some free nuts when you like NTUC Social Enterprises Facebook page and answer a question correctly! Spot our roaming staff around AMK Hub. Hint: He/She will be carrying a backpack with kapaline board. If you have spent $20 and above at NTUC FairPrice, come and redeem a pack of potato chips, it’s on us!

  1. Instagram Worthy

Besides the interesting history of NTUC co-operatives, check out our vibrant display in another half of our container as you get to experience immersive infinity word art. Capture beautiful images and post it on your Instagram to rejuvenate your feed!

Remember to bring your friends down to visit this installation!

Looking for a place to spend your day? What are you waiting for? Come on down and say hi! Let us know which NTUC co-operative you visit the most in the comments section below!

SNCF Bicentennial Pop-up Experience
Where: Outside AMK Hub (Opposite AMK MRT)
When: 13 July  – 4 August 2019
Opening Hours: Tuesday – Sunday, 3PM-10PM (Closed on every Monday)
Admission: FREE

More details at www.sncf.coop/coopsiol
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