To commemorate Singapore Bicentennial, the Singapore National Co-operative Federation (SNCF) has organised a year-long calendar of events to create awareness of the Singapore Co-operative Movement and showcase how Singaporeans have benefitted from the social and economic impact that co-operatives have created through the years.

Themed “Coming Together As One Through Art”, the first series which was held in September 2018, focused on how credit co-operatives helped promote social inclusion. Credit co-operatives are an alternative to moneylenders and financial institutions.

This second edition, which has officially ended on 24 March 2019, zoomed in on service co-operatives in Singapore and how they remain relevant in, serving our daily needs.

Did you spot our illuminating container along Orchard Road?


Active Ageing & Caregiving, (Re) Employment, and Healthcare and Lifestyle

These are the issues that you and I would be concerned about. Service co-operatives were formed to support and provide solutions to prevailing social issues . Discover some of the services they offer – basic essentials, environmental and security, travel and lifestyle, medical and aged care, and more!

One visitor whom I interacted with told me that his father would be interested to join the Silver Horizon Travel Co-operative. It will enable his father to continue his passion for travelling while bonding with like-minded people. With a social mission to promote active living and learning, Silver Horizon customises travel programmes that cater to the needs of the elderly. By banding members together, they make it possible for members to enjoy tour experiences and fellowship at preferential rates.

Apart from the Silver Horizon Travel Co-operative, we also have co-operatives that help workers in specific industries gain reemployment. Co-operatives such as Premier Security Co-op and Co-operative of Singapore Civil Defence Force Employees (COSEM) leverage the experience and knowledge of retired uniformed officers by employing them to provide value-added security services.

Check out the different types of service co-ops here.


Why Emojis?

We use emojis on a daily basis be it in elaborating our text messages, showing our love to someone, or expressing our happiness, sadness and frustrations. Emojis pretty much help us, the youths, to “speak” in this modern world. Emojis first appeared on Japanese mobile phones in 1997, and became increasingly popular worldwide in the 2010s!”.

Emojis amplify emotions and feelings, and they can help convey service level, and what is the better way to represent service co-operatives than emojis? Service co-operatives, first appeared in Singapore in the 1940s, helped address various social issues that were plugging Singapore then.

Instagrammable Highlights

  1. Emoji Masks

What was the first thing that grabbed your attention? We bet it was the three “masks” on the side of the container!

Credit: @mvl1985

These “masks” represent the different emotions and  carry our persona, and mood of that moment which can impact our decision-making. Which mask would you put on today?

2. “Class” Gallery

Credit: @eunsdiary

As you enter the container, you will notice shelves mimicking a storefront where you would pick up your daily necessities. But instead, you see various emoji balls being displayed. Which emoji describes your feelings today?

You will also see our eye-catching neon sign, “CLASS” . When we hear or see the word “class”, we  would often think of school. In our case, the word, class refers to workers and how various service co-operatives are formed to cater to different needs of workers.

3. Ball pit room & “Baller”

Credit: @featherbunnyy

Our most instagrammable display was undoubtedly the ballpit room which was filled with delightful emoji balls depicting the many different types of human emotions. Entering the world of emojis and drowning in them will definitely bring back some nostalgic feelings. We feel like kids again, having fun!

Credit: @jordan_jee

The neon “BALLER” light serves as a reminder that we are capable of excelling when we choose to do so. And whenever you need help to become a “baller”, co-operatives are around to extend a helping hand.



Did you participate in our #coopsiol social challenge?

Nearly 700 people took up our #coopsiol social challenge. Said @sengjhp: “As Singapore progresses, we should not forget how the different co-operatives help us Singaporeans in addressing social & economic needs as part of nation building! They are definitely important in narrowing the gap between different social classes, a potential divisive fault line that underlies after race & religion”.

@ohhaiikaiihi stated: “A pop-up exhibition to create awareness!” @cindi1601 echoed: “Have never heard of the Singapore National Co-operative Federation (SNCF) until I saw this popup installation along Orchard Road. Apparently, SNCF was formed in 1980 with the aim of championing Singapore’s Co-operative Movement”.

Ready to know who are the three lucky winners who won $100 worth of CapitaLand vouchers with their creative posts?

Credit: @serenemoments “We can always lend a helping hand”          

Credit: @mvl1985

Credit: @lowercase.ray “Learnt some superpower today!”

Today, many youths are unaware of the social issues that surrounds our society such as ageing, healthcare and employment. For most of them, these issues have not impacted them yet, thus the ignorance. However, it will affect the people around us, such as our parents and grandparents which would then have a ripple effect on us.

It may not affect us now, but it will inevitably be an issue for us in the near future.

I am glad that through the pop-art event, more than 10,000 people learnt more about service co-operatives in Singapore and their continuous efforts to provide services and solutions to these social issues. It is hard to survive alone. So, let us help one another and make our community stronger together.

Look out for our next pop-art installation at the Ang Mo Kio Hub in July this year to learn more about the co-operative movement!