Influencer marketing

Following any influencers on Instagram? I do!

Ever seen them advertise a product or service on their Instagram and sometimes even provide discounts by telling you to quote their names? Yup, that is influencer marketing!

Here we have Eunice Annabel, a local influencer promoting Garnier:

eunice-annabel

 

 

 

 

 

 

 

 

 

Companies actually get influencers to promote their products or services. From there, they will help spread your brand’s message and build consumer trust because if influencers are using your brand, it shows that it is safe and good to use. So why not give it a try?

It is indeed a pretty interesting way to make use of influencer marketing, but it also depends on what product or services you are selling, the way you’re going to engage them to promote your stuffs, and your target group!

 

Pros Cons
Large reach:

Engaging 1 influencer to spread the messages to thousands of people

Brand awareness:

Increases awareness of your brand and recognises it through the influencer

Expensive:

It can be costly to engage influencers as you are paying for their services

 

 

 


 

Search engine optimisation (SEO)

SEO is about ensuring that a website appears higher up in the list when consumers does Google searches. This helps increase traffic from search engines. SEO has to do with the right keywords or key-phrases that will lead you to links to websites or content.

seo

 

 

 

 

 

 

 

 

Pros

Cons

Trusted by consumers:

If your website appears as one the top results, people tend to trust that the top result is the best.

 

Long wait:

SEO takes time for a website to rank up. Especially when there are a lot of companies out there trying to rank on the same keywords as you.

High investment to be competitive:

Not all SEO are expensive, but with cheap service it may not help you get proper SEO help you rank in Google search.

 

Upcoming post on 29th of October will be talking about something we see almost every day in our mobile devices… So make sure to come back and find out more!

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