Social media marketing
Firstly let’s talk about social media marketing (SMM). SMM is the sharing of information in user’s social network (Twitter, Facebook, LinkedIn etc.) which helps promote a product or service and eventually increases a company’s brand exposure.
It also helps a company connect with customers directly and build a relationship with their customers. Many people benefit from it especially a B2C (Business to consumer) company.
Here’s some examples of brands promoting their product or servicers via social media (FB, Twitter):
| Pros |
Cons |
| It is a lot more cheaper:
Quick, easy and free to do. People can easily create a business profile and start posting content every day without spending a single cent. Gain feedback: Companies are able to ask questions or post a survey to find out how they can improve their products/services. |
Time consuming:
Having to maintain interactive social media presence and constantly ‘feeding’ your pages and profiles with posts to keep people interest. Negative users: There are bound to be some negative and malicious individuals around posting negative comments and bad feedback about your brand. |
Take note on Types of Digital Marketing part 3 coming up on 27th October!