Social media marketing
Firstly let’s talk about social media marketing (SMM). SMM is the sharing of information in user’s social network (Twitter, Facebook, LinkedIn etc.) which helps promote a product or service and eventually increases a company’s brand exposure.
It also helps a company connect with customers directly and build a relationship with their customers. Many people benefit from it especially a B2C (Business to consumer) company.
Here’s some examples of brands promoting their product or servicers via social media (FB, Twitter):
|It is a lot more cheaper:
Quick, easy and free to do. People can easily create a business profile and start posting content every day without spending a single cent.
Companies are able to ask questions or post a survey to find out how they can improve their products/services.
Having to maintain interactive social media presence and constantly ‘feeding’ your pages and profiles with posts to keep people interest.
There are bound to be some negative and malicious individuals around posting negative comments and bad feedback about your brand.
Take note on Types of Digital Marketing part 3 coming up on 27th October!